Director of Marketing

Karen heads up CalStar’s corporate marketing activities. Prior to joining CalStar, Karen was Vice President of Marketing at Vetrazzo where she distinguished that company as a sustainability leader and helped grow sales over 350%. An avid outdoor enthusiast and environmental activist, Karen is the former Director of Marketing for the Atlas Snow-Shoe brand of K2 Sports, a division of Jarden Corporation (NYSE: JAH). In her eight years at Atlas, Karen worked to build the category of snowshoeing in the U.S. to 6 million participants and the Atlas brand into the performance product leader. She founded the snowshoe program and is a regular volunteer for local non-profit Bay Area Wilderness Training, which is responsible for getting over 10,000 kids outdoors. Karen holds a Bachelor of Science in Biology and Chemistry from California State University.